Tuesday 6 September 2022
Ecco have taken their trailblazing Biom range to a new level with the launch of the G5, a tech-packed spiked golf shoe that headlines the brand’s AW22 range. Inspired by the Biom G3 and Biom H4, G5 utilises Ecco’s industry-leading technologies to provide advanced, athletic performance in a premium, progressive and sporty design. G5 is designed for year-round stability thanks to Zarma-Tour...
Friday 19 August 2022
FootJoy have introduced a packed range of golf shoes for Autumn Winter 2022 with a new-and-improved Stratos headlining for golf’s No.1 shoe brand. First introduced last autumn, Stratos brought game-changing, cloud-like comfort, debuting StratoFoam underfoot cushioning, to the brand’s leading range. The new and improved model, available in men’s and women’s models, Hhas an all-new sculptured heel piece and moulded heel inside...
Monday 15 August 2022
TaylorMade’s Kalea Premier range brings top-quality, custom-fitted clubs to women’s golf. TaylorMade have got their teeth into a new ‘segmentation’ concept that’s already swept through mega-brands such as Nike, Volkswagen and Coca-Cola. After surveying 15,000 golfers, TaylorMade say they’re in a better position to understand their behaviours, attitudes and preferences, without the traditional constraints of grouping players by gender, age, or ability. The...
Friday 15 July 2022
Skechers continue to raise the bar in delivering market-leading comfort, game-changing performance technology and exciting new designs. Skechers have tapped into the award-winning running and lifestyle divisions and added key insights from a roster of Skechers Performance tour pros to develop their most advanced collection of golf shoes yet. Key innovations for 2022 include the expansion of Skechers’ Arch Fit Technology across...
Tuesday 5 July 2022
TaylorMade unveil Stealth UDI and DHY, a driving iron and driving hybrid designed to fill the gap between a player’s shortest fairway wood and longest iron. Designed to be used to get the ball into play on tight tee shots or help you reach the green in two shots on par 5s, the UDI (Utility Driving Iron) and DHY (Driving Hybrid)...
Thursday 30 June 2022
Having revolutionised driving ranges, Toptracer’s new insights-driven golf game mode quickly highlights the areas you need to improve the most. Toptracer30 puts players in 30 realistic virtual on-course scenarios and measures how successfully the player navigates them – providing a mountain of data in just 30 shots. Gone are the days of aimlessly smashing drivers or hitting irons and wedges with...
Written by Rob Jerram on Wednesday 20 April 2022
If you are planning to get custom-fitted for new golf clubs in 2022 then you need to pay a visit to Scottsdale Golf’s stunning new performance complex. Today’s Golfer promotional feature in association with Scottsdale Golf It is an experience, not just a custom-fit. That’s how we feel about what a golfer receives when he or she comes to our facility, which...
Written by Rob Jerram on Friday 15 April 2022
Cobra Golf reveal fourth generation of King Forged Tec irons, including a new model for higher handicappers, with forged body and face, sleeker look, reduced offset, and improved sound and feel. Cobra Golf’s 2022 Forged TEC Irons feature three significant improvements including a five-step forged body and face, a sleeker topline with reduced offset, and a lighter and softer foam. Carrying over...
Written by Rob Jerram on Tuesday 5 April 2022
Get rid of an old pair of shoes, save £25, and do something good for a budding golfer – what’s not to like? Handcrafted golf shoe brand Duca del Cosma has launched a trade-in promotion at hundreds of pro shops across the UK & Ireland, offering golfers £25 off any of their latest styles if they donate a pair of old...
Written by Mark Flanagan on Friday 1 April 2022
Cobra Golf underline their commitment to higher handicap players with the release of the new AIR-X range, which is designed to help golfers with moderate swing speeds. Cobra have long been a company that concentrates a lot of its efforts in this marketplace but the AIR-X has raised the bar in terms of shaving off weight in all areas of the...
Written by Mark Flanagan on Thursday 31 March 2022
Golf Pride have revealed their new CPX grip, the brand’s softest-ever grip. The market-leading grip brand say CPX stands for Standing for Comfort Performance Extreme. It is designed to provide superior feel through a combination of extreme softness and exceptional new technology, including the company’s first-ever raised, EXO diamond-quilted pattern. “The connection between the hands and mind is critical in the game...
Written by Rob Jerram on Friday 18 March 2022
TaylorMade reveal improved second-generation of the their hit club golfer Tour Response ball, including a new dimple pattern, revolutionary alignment aid and cast urethane cover. For years, amateur golfers were starved of credible golf ball options designed specifically for them. Now, average swing speed club golfers now have an abundance of ball choices with all of the big brands spotting the...
Written by Rob Jerram on Tuesday 15 March 2022
Ping reveal Glide 4.0 wedges with even more grind and loft options to make finding the perfect model for your golf easier and more precise. The fourth generation of Ping Glide wedges have been designed to bring lower-launching and higher-spinning performance into and around greens. The Glide 4.0 combines 8620 carbon steel with a larger and softer activated elastomer insert, provding 36%...
Written by Rob Jerram on Tuesday 15 March 2022
Wilson builds on success of D9 with new Forged irons, targeting better golfers who seek more distance. Wilson irons have more Major wins than any other brand (62), so when they launch a new model it always piques our interest. Eighteen months on from launching their D9 distance clubs comes the tech-packed D9 Forged, a premium two-piece players distance iron that uses...
Written by Rob Jerram on Thursday 10 March 2022
New Ecco Biom C4 takes golf shoes to new levels of style and comfort. Ecco have revealed the latest shoes in their ground-breaking Biom series, with the new C4. It offers unrivalled 360-degree breathability, allowing golfers to stay cool and comfortable throughout their round in all conditions through a combination of cushioning, rebound, waterproofing and air-flow. RELATED: Ecco and J Lindeberg reveal limited...
Written by Rob Jerram on Tuesday 1 March 2022
PowaKaddy reveal new CT8 GPS, the smallest and most intelligent ultra-compact GPS golf trolley in the world. The CT8 GPS joins the CT6 in PowaKaddy’s compact range, and boasts a fully-integrated GPS, accessible via an entirely new 3.5-inch full-colour touch screen display. RELATED: Best Electric Golf Trolleys It headlines what is set to be an exciting year of launches for PowaKaddy, the world’s leading electric...
Written by Rob Jerram on Tuesday 1 March 2022
Ecco collaborate with J.Lindeberg to produce a limited-edition golf shoes collection. Merging Ecco’s advanced tech and premium leather with Lindeberg’s asthetics, the new four-shoe collection is a mix of fashion and function. RELATED: Best Spikeless Golf Shoes Each of the designs feature J.Lindeberg’s modern expression and are engineered with Ecco Fluidform Direct Comfort Technology to ensure a finely-tuned balance of cushioning and rebound,...
Written by Rob Jerram / Simon Daddow on Tuesday 22 February 2022
Wilson’s super game improvement Launch Pad family gets a dramatic revamp for 2022 to help high-handicappers play better golf. With new and returning golfers flooding into the game there’s never been a better time for brands to be making super game improvement clubs. Whether that equipment be super easy to launch lightweight drivers or wide body hybrid irons there’s a large...
Written by Rob Jerram on Wednesday 16 February 2022
Motocaddy S1 electric golf trolley gets a sleek update, including cable-free battery, reduced size, increased power and DHC model for 2022. Since first launching in 2006, Motocaddy’s flagship S1 has been the most popular electric trolley model globally, so it’s no wonder they have spent more than two years ensuring the new model is packed with improvements over its predecessor while...
Written by Rob Jerram on Tuesday 8 February 2022
Ping reveal i525 irons players’ distance iron, combining improved sound, feel and forgiveness with four more grooves to eliminate ‘fliers’ and preserve spin. Not many irons survive more than two years in any brand’s line-up. But, thanks to the pandemic, Ping’s steady, 18-month product cycles have taken a hammering. It means their first ever hollow body player’s distance iron, the i500, launched in...